National Modern Trade
Relationships with leading national retailers including Imtiaz, CSD and Carrefour.
Over four decades in consumer goods, we have built a strong sales and distribution network designed to reach consumers across Pakistan. Our consumer goods portfolio reaches all major cities across Pakistan, served both directly and through an established network of distributors and channel partners.

This combination enables us to effectively serve modern trade, local modern trade and traditional retail channels across diverse markets.
From major national retail chains to prominent regional retailers and independent stores, our objective is simple: to make our brands accessible to consumers wherever they shop.
Our teams work closely with retailers and distribution partners to support product availability, visibility and consistent execution across the portfolio.
Relationships with leading national retailers including Imtiaz, CSD and Carrefour.
Presence with prominent Local Modern Trade retailers across major Pakistani cities.
Coverage extending into general and independent retail through direct teams and distribution partners.
An established network of distributors and channel partners supporting national and local market coverage.
Our network extends across Pakistan through sales teams, distribution partners and relationships with leading retail chains.
