Consumer Goods
Our established core business, spanning hygiene, household care, shoe care, kitchen care, oral care and personal care.
About Us
More than four decades of enterprise, brands and partnerships.
Founded in Karachi in 1983, we are a Pakistan-based business group with more than four decades of experience building brands, developing markets and creating lasting business partnerships.
Who We Are
Built in Pakistan, shaped by changing markets.
Our journey began in consumer goods and has evolved through more than four decades of entrepreneurship, diversification and long-term partnerships. Today, our focus spans consumer goods and renewable energy, bringing together our own brands, longstanding international partnerships and businesses developed for the Pakistani market.
Across our businesses, the common thread has remained the same: strong brands, enduring partnerships, practical market knowledge and a long-term approach to building sustainable businesses for Pakistan.
Our Group Today
A business platform that has continued to evolve.
Today, our active focus is on consumer goods and renewable energy, supported by the same emphasis on execution, quality and long-term relationships that has shaped our journey since 1983.
Renewable Energy
Our newer business, entered in 2023, working with leading global solar technology companies.
Over the course of our history, our entrepreneurial journey has also included diversification into textiles through the Image embroidery business launched in 1993.
Consumer Goods
Building brands and reaching consumers across Pakistan.
Our consumer goods portfolio reaches all major cities across Pakistan, both directly and through an established network of distributors and channel partners.
We work with leading national retailers including Imtiaz, CSD and Carrefour, alongside prominent Local Modern Trade retailers across major cities.
Explore Our ReachLooking Forward
Still building, still evolving.
More than forty years after our journey began, we continue to explore new categories, strengthen existing businesses and build partnerships that can create lasting value in the Pakistani market.