011983
Where It All Began
Our journey started with the production of Trisa toothbrushes and hair brushes in Karachi's S.I.T.E. industrial area, laying the foundation for more than four decades in consumer goods.
Our Heritage
Over four decades of enterprise.
Our story has been shaped by entrepreneurship, adaptability and long-term relationships — from consumer goods in 1983 to a broader business platform today.
1983
Our Journey
Brands, industries and partnerships built over time.
Our journey began in Karachi with the production of Trisa toothbrushes and hair brushes in the S.I.T.E. industrial area.
Over the decades that followed, we built brands, entered new industries, established international partnerships and evolved with the changing needs of the Pakistani market.
021986
The Birth of Rex
We launched Rex Shoe Polish, establishing a homegrown brand and expanding our presence in the consumer goods market.
031993
Diversification into Textiles
We diversified beyond consumer goods with the launch of an embroidery business under the Image brand.
042013
Partnership with Selpak
We began our partnership with Selpak, establishing a long-term relationship that strengthened our presence in Pakistan's tissue and hygiene category. The partnership continues today, more than a decade later.
052023
Entering Renewable Energy
Recognizing the evolving energy landscape, we entered the solar sector, working with leading global solar technology companies including LONGi, JinkoSolar and Trina Solar.
062024
Expanding the Rex Brand
Building on the legacy of Rex, we expanded the brand into household care with the launch of the Rex Dishwashing Range.
Building for the Future
Our next chapter is still being written.
More than four decades after our journey began, we continue to strengthen our consumer goods portfolio, develop new categories, expand our market reach and pursue opportunities in renewable energy.
Entrepreneurship, adaptability and long-term relationships remain the values guiding our businesses today.
Explore Our Business